Saturday, March 13, 2010
Pay Attention to Your Cleaners
Method recently put out this viral internet video. Kind of gives you the heeby-jeebies, huh? There's been some controversy around this video, and being in marketing, I'm all about studying strong messages. I don't want to get into the controversy, but I will say I think this ad is dang effective. It makes you squirm and really gets the point across about toxic residue in your shower.
In the past 2 months at work, I have done an enormous amount of research on bathroom cleaners. Seriously intense and sometimes boring work. I've met with scientists and chemists and buried myself in scholarly papers and clinical trials.
The point I am trying to make here is this: most mainstream cleaners can have really devastating effects. Whether it's from accidentally mixing two cleaners and getting the same chemical gas that the Germans used to kill their enemies in World War I (yep, you can make it with products in your home at this very moment), or causing asthma, or exposing your kids and the environment to toxic, caustic chemicals, common cleaners often pose greater health hazards than the germs and crap we clean with them.
I know this sounds totally preachy (and I HATE when bloggers are on high horses about how much healthier and better their lives are), but it's just been on my mind a lot lately. So just be careful. Be aware. And, oh yeah, bleach is the devil. :)
"Shiny suds, we're shiny suds..."